Cécile
Maury
TRENDS/INNOVATION/BRANDING
What I do
I help companies understand emerging attitudes and cultural codes to capitalize on new consumer expectations and develop tomorrow’s products, services and spaces. I have a pragmatic, structured approach to trends which combines creativity and rationality to make sense out of change and create brand relevance.
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Trends - identification and analysis of weak signals, thematic/industry
reports
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Semiotics - analysis of underlying messages and exploration of new areas
for innovation
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Strategy - benchmarking, segmentation and consumer values, brand
positioning
My work
Publications · Snapshots
About
For the past 10 years, I have worked on innovation and branding projects with agencies and
companies across a broad range of industries (luxury, fashion, beauty, health, banking, food,
retail).
I previously worked as the editor-in-chief of a Hong Kong-based design and architecture magazine
and as a trends analyst for Paris-based consultancy Dezineo.
My blog : blog.cm-trends.com
My LinkedIn profile: www.linkedin.com/in/cecilemaury/
Mentions légales
Ce site est édité par Cécile Maury
+33 (0) 6 28 32 68 24
SIREN : 533 2010 59
Il a été réalisé par Thomas Malicet et est hébergé
par
OVH