Publications

Publications


Thematic reports

(Re)Act - Creating value in a post hyper-consumption era (2020)

Invisible Worlds - Capturing the invisible to build new types of augmented reality (2014)

Vanishing identities - How anonymity became the new chic & other debranding stories (2013) 


Snapshots

A selection of inspiring, innovative products, spaces, packaging, branding and campaigns that give a peek into sociocultural change and emerging codes (2021)


Semiotic analysis (French)

La campagne « pictos » de McDonald’s : who else ?

La quête de l’imperfection selon Meetic

« I like to move it » ou la formule du bonheur selon Coca-Cola