Publications

Thematic reports

(Re)Act - Creating value in a post hyper-consumption era (2020) - English

(Re)Act - Créer de la valeur dans une époque post-hyperconsommation (2020) - Français

Invisible Worlds - Capturing the invisible to build new types of augmented reality (2014)

Vanishing identities - How anonymity became the new chic & other debranding stories (2013) 

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Snapshots

A selection of inspiring, innovative products, spaces, packaging, branding and campaigns that give a peek into sociocultural change and emerging codes (2021)

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Semiotic analysis (French online magazine Semiozine)

La campagne « pictos » de McDonald’s : who else ?

La quête de l’imperfection selon Meetic

« I like to move it » ou la formule du bonheur selon Coca-Cola