What I do

I help companies understand emerging attitudes and cultural codes to capitalize on new consumer expectations and develop tomorrow’s products, services and spaces. I have a pragmatic, structured approach to trends which combines creativity and rationality to make sense out of change and create brand relevance.

  • Trends - identification and analysis of weak signals, thematic/industry reports
  • Semiotics - analysis of underlying messages and exploration of new areas for innovation
  • Strategy - benchmarking, segmentation and consumer values, brand positioning

My work

Publications · Snapshots


For the past 10 years, I have worked on innovation and branding projects with agencies and companies across a broad range of industries (luxury, fashion, beauty, health, banking, food, retail).
I previously worked as the editor-in-chief of a Hong Kong-based design and architecture magazine and as a trends analyst for Paris-based consultancy Dezineo.
My blog :
My LinkedIn profile:

Mentions légales

Ce site est édité par Cécile Maury
+33 (0) 6 28 32 68 24
SIREN : 533 2010 59
Il a été réalisé par Thomas Malicet et est hébergé par OVH