CM-Trends

Foresight, Branding, Innovation

Apr 17, 2025

Who else?

Who else?

Coca-Cola’s recently released ‘Classic’ campaign opens on a typewriter and the first lines of a novel, not just any novel, but The Shining by Stephen King — two other classics are also part

Feb 20, 2025

Hildegaard: the rise of mystic beauty

Hildegaard: the rise of mystic beauty

Les points-clés en français au bas de l'article Founded by American artist Lia Chavez, Hildegaard Haute Botanical is a "luxury creative house that weds the mystical, the organic, and the

Sep 27, 2024

To My Ships: an epic launch

To My Ships: an epic launch

Les points-clés en français au bas de l'article Launching today, September 26th, To My Ships introduces a new personal care line envisioned by former Aesop executive Daniel Bense in collaboration with