CM-Trends

Foresight, Branding, Innovation

Sep 27, 2024

To My Ships: an epic launch

To My Ships: an epic launch

Launching today, September 26th, To My Ships introduces a new personal care line envisioned by former Aesop executive Daniel Bense in collaboration with design studio Formafantasma. The brand’s tagline, “Inspired by the

Jul 2, 2024

Who loves the sun?

Who loves the sun?

Summer's finally here and so is the infinite variety of sunscreen options, mineral, eco-friendly, reef-safe, water resistant, broad spectrum, coming in spray, stick, gel and powder. Launched in August 2023, LE

Jun 20, 2024

Smells like clean spirit

Smells like clean spirit

"It's all over for full body odor. Experience all-day odor protection and sensitive skin care, everywhere – from pits and thighs to toes." This is the claim supporting Dove'

Jun 11, 2024

Precious vessels of beauty

Precious vessels of beauty

"Reinjecting value into everyday objects, in line with the philosophy at the core of decorative arts, i.e. even the smallest things around us can be creative vehicles, they can convey the

Sep 29, 2023

Buy it for life

Buy it for life

This is admittedly not a brand new phenomenon but it is still emerging and rare enough to mention in a consumption era largely defined by throwaway culture and fast-everything: durability is making a