Raising the bar - the artistry of NOLO drinks
62% — that's the growth the global market for NOLO (non-alcoholic or low-alcohol drinks) has seen since 2018. Once a niche, this sector is now a mainstream force in the beverage industry
Shedding the weight - How luxury is embracing lightness and sustainability
A few weeks ago, beverage giant Diageo unveiled the lightest standard-sized glass spirits bottle ever produced. The special-edition 700ml Johnnie Walker bottle weighs just 180 grams, compared to the typical 500 grams. To
Unplugged: innovative ways to break from screen time overload
Vyrao has just unveiled Mamajuju, its eighth functional fragrance, described as an "eau de parfum for Grounding and Awareness" and designed to counteract the effects of excessive screen time. Drawing inspiration
To My Ships: an epic launch
Launching today, September 26th, To My Ships introduces a new personal care line envisioned by former Aesop executive Daniel Bense in collaboration with design studio Formafantasma. The brand’s tagline, “Inspired by the
Mi casa, su casa: MM:NT Berlin Lab reinvents hotel stays
A boutique hotel with a focus on design has recently opened in the heart of Berlin. You might be thinking you've heard this before, or seen similar ones featured a dozen
Flaws & all: how brands and customers are embracing imperfection
When Intermarché launched its “Ugly Fruit & Veg” campaign in 2014, it was an immediate success, with stores almost selling out. The initiative not only raised the issue of food waste and offered
Skincare goes antique: the enduring appeal of the Classical Era
Building on heritage and highlighting the cultural depth of history-rich brands is not a new phenomenon. Renowned beauty players like Santa Maria Novella (founded in 1221), fragrance maker Le Couvent (des Minimes, founded
Who loves the sun?
Summer's finally here and so is the infinite variety of sunscreen options, mineral, eco-friendly, reef-safe, water resistant, broad spectrum, coming in spray, stick, gel and powder. Launched in August 2023, LE
Smells like clean spirit
"It's all over for full body odor. Experience all-day odor protection and sensitive skin care, everywhere – from pits and thighs to toes." This is the claim supporting Dove'
Precious vessels of beauty
"Reinjecting value into everyday objects, in line with the philosophy at the core of decorative arts, i.e. even the smallest things around us can be creative vehicles, they can convey the
Redefining cool in fashion: Galeries Lafayette's take on circularity and creativity
In 2020, I wrote a report called (Re)ACT: Creating value in a post hyper-consumption era. The objective was to explore new consumption models – buying better, buying less, buying differently – and investigate how
I'll be there for you: the loneliness epidemic and the Friendship Algorithm
According to US surgeon general Vivek Murthy – the leading spokesperson on matters of public health in the USA –, loneliness is equivalent to smoking 15 cigarettes aday. While the figure has been criticized, loneliness