Beauty
Key takeaways in English at the end Toute fraîche en affichage, la nouvelle campagne de La Rosée célèbre, à travers deux visuels complémentaires, une nouvelle que l’on attendait avec impatience : l’arrivée de l’été. Une campagne qui sent bon les vacances Le premier visuel, qui présente l’ensemble
Beauty
Les points-clés en français au bas de l'article British skincare brand Haeckels, known for its poetic and pioneering experiments, is now taking one of the boldest steps in branding: disappearing. From Haeckels to “the company formerly known as Haeckels” In late 2024, founder Dom Bridges announced the brand
Beauty
Les points-clés en français au bas de l'article Founded by American artist Lia Chavez, Hildegaard Haute Botanical is a "luxury creative house that weds the mystical, the organic, and the scientific", with the ambition to "elevate beauty to art". So far, the brand has
Beauty
Les points-clés en français au bas de l'article "Wellness You Can Wear." That’s how the co-founders of Barrière describe their innovative collection of wellness patches, designed to deliver nutrients, vitamins, and adaptogens in a way that outperforms traditional edible supplements — thought to lose up to
Beauty
Les points-clés en français au bas de l'article A quick post today on a truly innovative, « So. Damn. Clever » (in the words of InStyle Australia) beauty innovation – ReMi. The product: a waterless, solid moisturiser at the intersection of art, science and sustainability, made of next-gen bioactives and Autralian
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Les points-clés en français au bas de l'article In a recent feature for Dazed, a journalist posed the question: "Could fascia massage derail the beauty industry?". The article spotlights Anastasia, founder of beautyfascia.com, whose focus on fascia — the connective tissue between skin and muscle — is
Consumer trends
Les points-clés en français au bas de l'article A few weeks ago, beverage giant Diageo unveiled the lightest standard-sized glass spirits bottle ever produced. The special-edition 700ml Johnnie Walker bottle weighs just 180 grams, compared to the typical 500 grams. To minimize weight, the bottle’s design was
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Les points-clés en français au bas de l'article Launching today, September 26th, To My Ships introduces a new personal care line envisioned by former Aesop executive Daniel Bense in collaboration with design studio Formafantasma. The brand’s tagline, “Inspired by the Iliad and clean armpits”, is a playful
Consumer trends
Les points-clés en français au bas de l'article When Intermarché launched its “Ugly Fruit & Veg” campaign in 2014, it was an immediate success, with stores almost selling out. The initiative not only raised the issue of food waste and offered an element of response; it also questioned
Beauty
Les points-clés en français au bas de l'article Building on heritage and highlighting the cultural depth of history-rich brands is not a new phenomenon. Renowned beauty players like Santa Maria Novella (founded in 1221), fragrance maker Le Couvent (des Minimes, founded in 1614) or, closer to our time,
Beauty
Les points-clés en français au bas de l'article Summer's finally here and so is the infinite variety of sunscreen options, mineral, eco-friendly, reef-safe, water resistant, broad spectrum, coming in spray, stick, gel and powder. Launched in August 2023, LE RUB has entered a crowded market, with
Les points-clés en français au bas de l'article "It's all over for full body odor. Experience all-day odor protection and sensitive skin care, everywhere – from pits and thighs to toes." This is the claim supporting Dove's new Whole Body Deo range, launched
Beauty
Les points-clés en français au bas de l'article "Reinjecting value into everyday objects, in line with the philosophy at the core of decorative arts, i.e. even the smallest things around us can be creative vehicles, they can convey the zing created by daily expressions of beauty
Il a été beaucoup question, ces derniers mois, de “blanding”, cette tendance qu’ont les marques – particulièrement les DNVB, comme le détaille avec beaucoup d’humour cet article de Bloomberg – à aplanir leur identité pour se conformer aux codes en vigueur. Résultat : des logos tout ce qu’il y a