Real life in focus: why Polaroid’s Flip campaign strikes home
Les points-clés en français au bas de l'article “AI can’t generate sand between your toes.” That’s the line that made me fall in love with Polaroid’s latest
Branding
A collection of 15 posts
Oatly’s S/S2025 Look Book: oat milk goes couture
Les points-clés en français au bas de l'article Oatly has recently added an unexpected feature to its website: a Spring/Summer 2025 look book, i.e. a curated selection of
Le végétal en mode fast & furious
Key takeaways in English at the end La nouvelle campagne d’affichage Bonduelle m’a interpellée parce que j’ai d’abord cru, de loin, à une campagne Burger King – avant de m’
La Madrague
Les points-clés en français au bas de l'article A quick post on an innovative format imagined by La Petite Maison (LPM) as part of the launch of its brand-new
Airbnb's new app: the lifestyle leap & the trouble with mixing services and experiences
Les points-clés en français au bas de l'article Airbnb wants to be more than just a place to book a bed. With its newly launched app, it’s trying to
La fée du logis n'a pas pris une ride
Key takeaways in English at the end of the article Un an après son lancement, la campagne d'affichage Briochin est de retour dans les villes et mise sur la simplicité et
When a beauty brand chooses to erase itself
Les points-clés en français au bas de l'article British skincare brand Haeckels, known for its poetic and pioneering experiments, is now taking one of the boldest steps in branding: disappearing.
Who else?
Les points-clés en français au bas de l'article Coca-Cola’s recently released ‘Classic’ campaign opens on a typewriter and the first lines of a novel, not just any novel,
Hildegaard: the rise of mystic beauty
Les points-clés en français au bas de l'article Founded by American artist Lia Chavez, Hildegaard Haute Botanical is a "luxury creative house that weds the mystical, the organic, and
To My Ships: an epic launch
Les points-clés en français au bas de l'article Launching today, September 26th, To My Ships introduces a new personal care line envisioned by former Aesop executive Daniel Bense in collaboration
Mi casa, su casa: MM:NT Berlin Lab reinvents hotel stays
Les points-clés en français au bas de l'article A boutique hotel with a focus on design has recently opened in the heart of Berlin. You might be thinking you'
Skincare goes antique: the enduring appeal of the Classical Era
Les points-clés en français au bas de l'article Building on heritage and highlighting the cultural depth of history-rich brands is not a new phenomenon. Renowned beauty players like Santa