Vyrao has just unveiled Mamajuju, its eighth functional fragrance, described as an "eau de parfum for Grounding and Awareness" and designed to counteract the effects of excessive screen time. Drawing inspiration
Launching today, September 26th, To My Ships introduces a new personal care line envisioned by former Aesop executive Daniel Bense in collaboration with design studio Formafantasma. The brand’s tagline, “Inspired by the
A boutique hotel with a focus on design has recently opened in the heart of Berlin. You might be thinking you've heard this before, or seen similar ones featured a dozen
When Intermarché launched its “Ugly Fruit & Veg” campaign in 2014, it was an immediate success, with stores almost selling out. The initiative not only raised the issue of food waste and offered
Building on heritage and highlighting the cultural depth of history-rich brands is not a new phenomenon. Renowned beauty players like Santa Maria Novella (founded in 1221), fragrance maker Le Couvent (des Minimes, founded
Summer's finally here and so is the infinite variety of sunscreen options, mineral, eco-friendly, reef-safe, water resistant, broad spectrum, coming in spray, stick, gel and powder. Launched in August 2023, LE
"It's all over for full body odor. Experience all-day odor protection and sensitive skin care, everywhere – from pits and thighs to toes." This is the claim supporting Dove'
"Reinjecting value into everyday objects, in line with the philosophy at the core of decorative arts, i.e. even the smallest things around us can be creative vehicles, they can convey the
In 2020, I wrote a report called (Re)ACT: Creating value in a post hyper-consumption era. The objective was to explore new consumption models – buying better, buying less, buying differently – and investigate how
According to US surgeon general Vivek Murthy – the leading spokesperson on matters of public health in the USA –, loneliness is equivalent to smoking 15 cigarettes aday. While the figure has been criticized, loneliness
This is admittedly not a brand new phenomenon but it is still emerging and rare enough to mention in a consumption era largely defined by throwaway culture and fast-everything: durability is making a
Deux campagnes ont attiré mon œil il y a quelques jours : la première est une vidéo imaginée par l’agence Mother pour Ikea UK, la seconde est la dernière campagne d’affichage de