To My Ships: an epic launch
Les points-clés en français au bas de l'article Launching today, September 26th, To My Ships introduces a new personal care line envisioned by former Aesop executive Daniel Bense in collaboration with
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Mi casa, su casa: MM:NT Berlin Lab reinvents hotel stays
Les points-clés en français au bas de l'article A boutique hotel with a focus on design has recently opened in the heart of Berlin. You might be thinking you've
Flaws & all: how brands and customers are embracing imperfection
Les points-clés en français au bas de l'article When Intermarché launched its “Ugly Fruit & Veg” campaign in 2014, it was an immediate success, with stores almost selling out. The initiative
Skincare goes antique: the enduring appeal of the Classical Era
Les points-clés en français au bas de l'article Building on heritage and highlighting the cultural depth of history-rich brands is not a new phenomenon. Renowned beauty players like Santa Maria Novella
Who loves the sun?
Les points-clés en français au bas de l'article Summer's finally here and so is the infinite variety of sunscreen options, mineral, eco-friendly, reef-safe, water resistant, broad spectrum, coming in
Smells like clean spirit
Les points-clés en français au bas de l'article "It's all over for full body odor. Experience all-day odor protection and sensitive skin care, everywhere – from pits and thighs
Precious vessels of beauty
Les points-clés en français au bas de l'article "Reinjecting value into everyday objects, in line with the philosophy at the core of decorative arts, i.e. even the smallest things
Redefining cool in fashion: Galeries Lafayette's take on circularity and creativity
Les points-clés en français au bas de l'article In 2020, I wrote a report called (Re)ACT: Creating value in a post hyper-consumption era. The objective was to explore new consumption
I'll be there for you: the loneliness epidemic and the Friendship Algorithm
Les points-clés en français au bas de l'article According to US surgeon general Vivek Murthy – the leading spokesperson on matters of public health in the USA –, loneliness is equivalent to smoking
Buy it for life
Les points-clés en français au bas de l'article This is admittedly not a brand new phenomenon but it is still emerging and rare enough to mention in a consumption era largely
La magie du consommer moins
Deux campagnes ont attiré mon œil il y a quelques jours : la première est une vidéo imaginée par l’agence Mother pour Ikea UK, la seconde est la dernière campagne d’affichage de
Nouvelles frontières (suite)
Suite de notre tour d’horizon au hasard de l’exploration des frontières entre monde physique et monde virtuel. #6 – Trouver le parfum parfait pour « habiller » son avatar : Byredo, en collaboration avec RTFKT,