When a beauty brand chooses to erase itself

Les points-clés en français au bas de l'article British skincare brand Haeckels, known for its poetic and pioneering experiments, is now taking one of the boldest steps in branding: disappearing. From
A collection of 13 posts
Les points-clés en français au bas de l'article British skincare brand Haeckels, known for its poetic and pioneering experiments, is now taking one of the boldest steps in branding: disappearing. From
Les points-clés en français au bas de l'article Founded by American artist Lia Chavez, Hildegaard Haute Botanical is a "luxury creative house that weds the mystical, the organic, and the
Les points-clés en français au bas de l'article "Wellness You Can Wear." That’s how the co-founders of Barrière describe their innovative collection of wellness patches, designed to deliver
Les points-clés en français au bas de l'article A quick post today on a truly innovative, « So. Damn. Clever » (in the words of InStyle Australia) beauty innovation – ReMi. The product: a
Les points-clés en français au bas de l'article In a recent feature for Dazed, a journalist posed the question: "Could fascia massage derail the beauty industry?". The article spotlights
Les points-clés en français au bas de l'article A few weeks ago, beverage giant Diageo unveiled the lightest standard-sized glass spirits bottle ever produced. The special-edition 700ml Johnnie Walker bottle weighs
Les points-clés en français au bas de l'article Launching today, September 26th, To My Ships introduces a new personal care line envisioned by former Aesop executive Daniel Bense in collaboration with
Les points-clés en français au bas de l'article When Intermarché launched its “Ugly Fruit & Veg” campaign in 2014, it was an immediate success, with stores almost selling out. The initiative
Les points-clés en français au bas de l'article Building on heritage and highlighting the cultural depth of history-rich brands is not a new phenomenon. Renowned beauty players like Santa Maria Novella
Les points-clés en français au bas de l'article Summer's finally here and so is the infinite variety of sunscreen options, mineral, eco-friendly, reef-safe, water resistant, broad spectrum, coming in
Les points-clés en français au bas de l'article "It's all over for full body odor. Experience all-day odor protection and sensitive skin care, everywhere – from pits and thighs
Les points-clés en français au bas de l'article "Reinjecting value into everyday objects, in line with the philosophy at the core of decorative arts, i.e. even the smallest things