Raising the bar - the artistry of NOLO drinks
Les points-clés en français au bas de l'article 62% — that's the growth the global market for NOLO (non-alcoholic or low-alcohol drinks) has seen since 2018. Once
Consumer trends
A collection of 38 posts
Shedding the weight - How luxury is embracing lightness and sustainability
Les points-clés en français au bas de l'article A few weeks ago, beverage giant Diageo unveiled the lightest standard-sized glass spirits bottle ever produced. The special-edition 700ml Johnnie
Unplugged: innovative ways to break from screen time overload
Les points-clés en français au bas de l'article Vyrao has just unveiled Mamajuju, its eighth functional fragrance, described as an "eau de parfum for Grounding and Awareness" and
Mi casa, su casa: MM:NT Berlin Lab reinvents hotel stays
Les points-clés en français au bas de l'article A boutique hotel with a focus on design has recently opened in the heart of Berlin. You might be thinking you'
Flaws & all: how brands and customers are embracing imperfection
Les points-clés en français au bas de l'article When Intermarché launched its “Ugly Fruit & Veg” campaign in 2014, it was an immediate success, with stores almost selling out. The
Who loves the sun?
Les points-clés en français au bas de l'article Summer's finally here and so is the infinite variety of sunscreen options, mineral, eco-friendly, reef-safe, water resistant, broad
Smells like clean spirit
Les points-clés en français au bas de l'article "It's all over for full body odor. Experience all-day odor protection and sensitive skin care, everywhere – from pits
Precious vessels of beauty
Les points-clés en français au bas de l'article "Reinjecting value into everyday objects, in line with the philosophy at the core of decorative arts, i.e. even the smallest
Redefining cool in fashion: Galeries Lafayette's take on circularity and creativity
Les points-clés en français au bas de l'article In 2020, I wrote a report called (Re)ACT: Creating value in a post hyper-consumption era. The objective was to explore
I'll be there for you: the loneliness epidemic and the Friendship Algorithm
Les points-clés en français au bas de l'article According to US surgeon general Vivek Murthy – the leading spokesperson on matters of public health in the USA –, loneliness is equivalent to
Buy it for life
Les points-clés en français au bas de l'article This is admittedly not a brand new phenomenon but it is still emerging and rare enough to mention in a consumption era
La magie du consommer moins
Deux campagnes ont attiré mon œil il y a quelques jours : la première est une vidéo imaginée par l’agence Mother pour Ikea UK, la seconde est la dernière campagne d’affichage de