Your daily dose of beauty: self-care as wearable art
Les points-clés en français au bas de l'article
"Wellness You Can Wear." That’s how the co-founders of Barrière describe their innovative collection of wellness patches, designed to deliver nutrients, vitamins, and adaptogens in a way that outperforms traditional edible supplements — thought to lose up to 90% of their efficacy during digestion.
With transdermal delivery, the patches bypass the digestive system entirely, delivering nutrients directly into the bloodstream for maximum absorption. Each patch provides sustained benefits for 8 to 12 hours, making it a convenient solution seamlessly fitting into daily routines.
A special "Barri-air" edition has even been designed as the ultimate travel companion, packed with 48 vitamin patches tailored for pre-travel, mid-journey and post-travel wellness.
Another key benefit is the delivery of supplements in their purest form, free from additives or unnecessary ingredients —"Everything you need. Nothing you don't."
While wellness patches are not entirely new — Los Angeles-based The Patch Brand launched its first products a few years ago — Barrière introduces a fresh perspective with a focus on aesthetics.
The patches double as fashion-forward accessories, designed to be as visually appealing as they are functional — "a glint of gold on the arm to delicate lace on the wrist or bold astrological designs on the neck", Barrière transforms a wellness product into a statement piece.
This fusion of style and substance aligns perfectly with the holistic beauty trend, prioritizing both physical health and mental wellbeing.
“We see a great synergy between feeling good and looking good,” say the founders. “Our patches are like wearable works of art—designed to spark joy, inspire conversations around health and wellness, and make people look forward to putting them on every day.”
With Barrière, beauty and wellness have never been more intertwined.
En français :
- Avec ses patchs vitaminés, la marque Barrière, qui a récemment annoncé son déploiement en pharmacie aux USA (Walgreens), révolutionne les usages dans le domaine des compléments beauté et santé.
- "Pour nous, il existe une grande synergie entre se sentir bien et se sentir beau/belle. Nos patchs sont comme des oeuvres d'art à porter sur soi, créées pour apporter de la joie, nourrir les échanges sur la santé et le bien-être et donner envie aux gens de les porter chaque jour."
Cleo Davis-Urman, fondatrice de la marque Barrière - La promesse Barrière
- une plus grande efficacité : une meilleure absorption des actifs qui passent directement dans le sang (vs. déperdition liée à la digestion) et de manière plus constante, sur une période de 8 à 12 heures
- des formules plus clean : pas d'additifs nécessaires ("Everything you need. Nothing you don't")
- Et surtout une composante esthétique forte qui renouvelle profondément l'expérience en transformant un geste santé en une occasion de se faire beau/belle
NB : d'autres marques, comme The Patch Brand, avaient déjà lancé des produits similaires, mais sans ce supplément d'âme et de plaisir visuel